Obviad: Bridging the Gap Between Virtual and Real-World Advertising in the Capital Region

Phil Farinacci
April 17, 2024
5 min read

In the ever-evolving landscape of advertising, innovation is key to success. In recent years, digital marketing has dominated the scene, but there's a growing recognition of the importance of bridging the gap between virtual and real-world marketing efforts. Enter Obviad, a revolutionary advertising platform that's changing the game in the Capital Region and beyond.

Obviad, born in Saratoga Springs, NY, has forged partnerships with over 75 local advertisers in the Capital Region, creating a powerful network that connects brands with consumers in both the virtual and physical realms. What sets Obviad apart is its unique approach, which leverages a network of partner Host Venues who allow physical marketing in their spaces. This collaboration forms a triangle of partnerships between Obviad, their hosts, and advertisers, resulting in a win-win-win scenario for all involved.

At the heart of Obviad's model is the recognition that traditional advertising methods still hold significant value in today's digital age. By integrating physical marketing efforts with digital platforms, Obviad provides advertisers with a comprehensive solution that maximizes brand exposure and engagement.

One of the key benefits of Obviad's approach is its focus on enriching local communities. By partnering with local businesses and organizations, Obviad not only boosts brand awareness but also contributes to the vibrancy and vitality of the communities it serves. From Properly Real Estate to Lucky Puppy Rescue, Lance's Hauling to The Walters Co., and Saratoga Lake Golf Club to The BDC Group, Obviad's roster of advertisers spans a diverse range of industries, reflecting the dynamic nature of the Capital Region's economy.

The impact of Obviad's partnerships extends far beyond the bottom line. Social media has become a powerful tool for amplifying brand messages, and Obviad has capitalized on this trend by encouraging users to share photos of their ads tagged with both hosts and advertisers. This user-generated content serves as a digital word-of-mouth, reaching audiences far beyond the physical locations of the ads themselves.

Furthermore, Obviad's use of QR codes has provided advertisers with measurable insights into consumer engagement. With over 570 combined scans to date, these QR codes have driven tangible call-to-action statistics, demonstrating the effectiveness of Obviad's approach in driving real-world results for advertisers.

Obviad represents a paradigm shift in the world of advertising. By bridging the gap between virtual and real-world marketing efforts, Obviad offers advertisers a powerful platform to connect with consumers in meaningful ways. Through its partnerships with local businesses and organizations, Obviad not only boosts brand awareness but also enriches the communities it serves. With its innovative approach and tangible results, Obviad is paving the way for the future of advertising in the Capital Region, with plans for expansion to additional cities & states this year.

Phil Farinacci

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